A series of three videos, each localised to US and UK audiences presenting Afterpay's benefits and perks, specific to business owners.
These 30 second promotional videos featured Afterpay's usual styling and branding with a clean, glowing and 3D twist, playing with their signature pill asset and presented through smooth and fluid animation.
Creative Direction: Ashritha Govind
Design: Sarah Wong, Tania Rosari
Animation: Sarah Wong, Tania Rosari, Kiernan Moore